A recipe. A little mystery.
Secret Formula.
Some things are better shared. Our love of a good brownie is one of them.
Our flapjack photo is illustrative for now — the rest are the real bakes. Up-to-date availability and prices are always shown on our ordering page.
Made by hand.
From Lincoln, with care.
Secret Formula is an artisan brownie business based in Lincoln, England. Handmade bakes are at the heart of what we do.
The name captures our thinking: a special recipe, a carefully crafted bake and a little mystery. We like the idea that something familiar can still have something unexpected about it.
We’re starting with brownies, with room for other baked goods as the range grows. For now, take a look around and discover what’s available on our ordering page.
A little care.
A little mystery.
Made by hand
Handmade brownies, with care at the heart of every bake.
Our own thinking
A special recipe and a sense of curiosity. That’s the idea behind our name.
Room to explore
Brownies are just the beginning. There’s always room for another good bake.
A little temptation?
Discover what’s baking and find your next favourite.